STUDENT PROJECTS
During my time at Southern New Hampshire University, I was given the opportunity to create projects that furthered my marketing skills and knowledge through research and data collection. This page is dedicated to demonstrating these works.
CREATING A PERSONA
My first term at Southern New Hampshire University, I was given an assignment that consisted of me imagining that I was part of a marketing team for a chocolate manufacturing company that had been tasked to create a campaign for gourmet chocolate truffles. It was my job to research the demographics and psychographics of my target market and create a persona based on the data I collected.
LAUNCHING AN INTEGRATED MARKETING CAMPAIGN
During my second term at Southern New Hampshire University, I was given the task of imagining that I was part of the marketing team of a pet store that was launching a new pet toy line. This pet store used traditional marketing outlets, but wanted to expand their digital presence. As a marketer on this imaginary team, I was asked to research and create an integrated marketing campaign that fused traditional marketing with digital media.
